Managing all marketing and communications, our role was to reimagine and reposition a beloved annual festival to highlight refined foodie credentials.

Our campaign used clever storytelling to attract new audiences, showcase an enhanced offering and drive sales. It was also about reconnecting with the festival’s roots - celebrating and supporting Cornwall’s independent food and drink producers, the local economy and a wealth of brilliant chef’s.

In 6 months we generated 60 pieces of coverage, with a reach of 1.4m, hosted competitions and collaborations - with FOOD magazine, Sharp’s Brewery, Visit Cornwall and Origin Coffee to name a few - managed on-site videography & photography, live interviews and project managed social media, reactive comms and creative direction.