Connecting people and places.

Scroll-stopping, conversation-starting campaigns for travel, food, festival & lifestyle brands in the UK.

ABOUT US

Hi, WE’RE WAFFLE

We’re a small and hard-working team that’s passionate about independent brands with compelling stories to tell.

For us it’s about adding value, using thoughtful storytelling and genuine connections. We’re the opposite of ‘one size fits all’, more ‘start-from-scratch’. Bespoke activity with measurable results.

We’re big believers in keeping the human element. It’s all about collaborating with brilliant people, in an approachable and honest way, to create amazing work.

Aimee Rowe-best, Founder

Waffle came from a desire to blend big agency experience with a more personal and collaborative approach to comms. Brilliant partnerships, without the faff.

With years of experience working with market leaders and boutique start-ups - Aimee has an in depth understanding of the UK leisure, hospitality, and media industries.

Waffle brings together, a community of clients offering some of the good stuff in life - magical places to stay, the best food and drink, quality and provenance, one-of-a-kind experiences, and exciting sustainable entrepreneurs.

It’s straight talking, friendly (fuelled by coffee and subject to dog fussing) and heaps of fun.

Clients featured in

KIND WORDS

  • “It's been such a relief to work with Aimee on our new wellness retreats venture. As a start-up, handing over the comms strategy to someone I can trust has been a massive weight off our shoulders. We’re delighted with the media coverage and I'm confident in Aimee's abilities and strategy to take us forward.”

    – Kate Browne / Founder, Cocoon Luxury Retreat

  • “Aimee is one of those rare travel and lifestyle PRs that goes above and beyond to find you the right story. She’s one of the most responsive and creative comms professionals I know.”

    Jane Anderson / Travel Editor, Prima

  • “Aimee is a forward-thinking PR professional, who’s assisted Cornish Gems in our brand development and growth over the last four years. She’s integral to our brand development and part of the Cornish Gems family.”

    Michelle Baillie / Commercial Director, Cornish Gems

  • “Aimee is perfect for us at Charlestown Harbour; she understands the nuances of a being a small Cornish business, yet one that is very much in the public eye - and she understands the sensitivities therein. She has successfully run campaigns for us in an ever-changing environment, adapting accordingly. Aimee’s positivity is contagious and working with her is an absolute delight.”

    Colette Pearce / General Manager , Charlestown Harbour

  • "Aimee is a pleasure to work with, has great knowledge of the travel industry, is always so helpful and replies quickly when we need last-minute help – a lifesaver!”

    Sherri Andrews / Lifestyle Editor, Sheerluxe

  • “We have worked with Aimee for many years, and she understands our business inside out. That alone provides immense value through her feedback, but this evidently translates to her output too, securing us some great partnerships and visibility in leading publications.”

    John Pritchard / Founder, Pala

  • "Aimee is not only genuinely kind and lovely, but she's one of the few travel PRs I've met who 'gets it' (what works and doesn't for us journalists) — a fact that I hugely appreciate."

    Richard Mellor / Freelance Travel Writer

  • "Aimee came on board to manage PR and marketing for Porthleven Food Festival and wow! What a difference. We’ve seen a huge increase in national and local coverage, and our marketing campaign has never looked better. Aimee's vast network has opened several new doors for the festival, helping us to work with top level chefs, exciting. brands and curate new content to take the event to a new level. She’s organised, professional, enthusiastic, and always there when you need her. I can’t recommend her highly enough.”

    – Ben Carrington / Mission Code, Event Director

WORK WITH US.

We’d love to hear from you.