Pala (B Corp) is an ethical eyewear company offering sustainable and stylish sunglasses and spectacles made using bio-acetate, in small batch production – funding life-changing eyecare projects across Africa, with the revenue from each pair sold.

Our role is to showcase how Pala operates, and the impact it has, as a purpose driven brand. As an ethical company in a competitive market, storytelling, key messaging and brand articulation are key pillars of our activity.

We established creative collaborations and innovative influencer partnerships, managed hard-working reviews programmes, media gifting, event logistics, brand strategy and delivered product placement, expert commentary, profiling and features in the likes of Sunday Times Style magazine, The Financial Times (HTSI), The London Evening Standard, The Metro, The iWeekend, Country & Townhouse and The iWeekend.