Perhaps best known as a picturesque Cornish village, loved by locals and popular with visitors - Charlestown Harbour sought to celebrate maritime heritage and craftsmanship, whilst enabling access to traditional sailing.

A repositioning moment - with education, transparency and first person storytelling we created a campaign that made waves.

A two-fold approach, engaging local stakeholders and the community, complemented by national media relations to drive big features, expert commentary and a consistent stream of key media placement in the likes of The Guardian, The Telegraph, The Times, iWeekend, GQ, Coast, Wanderlust and Country Life.